What is Local SEO and Importance for your business
Posted on 21 April, 2020 by Anushka Rai
By now, you may have come across the term “SEO services” many times. It is one of the most buzzing words in the field of digital marketing and advertising these days. A large number of businesses across the world irrespective of whether they are well-established or startups, focusing on integrating SEO strategies into their marketing campaigns to drive sales productivity more effectively. An SEO strategic plan well-crafted by considering your business objectives will offer many advantages for your business. For instance, it can generate more sales leads, improves conversion rates, increases brand awareness, and builds a strong brand image.
However, most of the local businesses including small businesses operating in and around the city of Gurgaon show hardly any interest in opting for SEO services into their marketing plans. The majority of them, think that the implementation of any SEO strategy demands a huge amount of funds that are quite hard to arrange. Also they believe, as they are operating locally, the promotion of their products and services through local TV channels, newspapers, billboards, and pamphlets is good enough to catch the attention of prospective/existing customers and any kind of SEO marketing plan is meant for the businesses that operate either on an online-platform or at multi-national levels. They completely overlook the significance of SEO services, including the Local SEO Services in Gurgaon, in the growth of their businesses.
Let’s try to understand what is the Local Search and why it is important for the local businesses to improve their sales figures:
What is Local Search?
Likewise, any business operating globally through multiple offices, showrooms, or websites look for attracting more customers, the local businesses also attempt to create awareness about its existence among its prospective customers and attracting them towards its physical location. Here, the local business may refer to any hospital/clinic, restaurant, bakery, and many others while the physical location represents anything – an office space, showroom, shop, or any other commercial premise.
As the integrated SEO emphasizes optimizing the marketing efforts of a global business, the Local Search or Local SEO focuses on improving the local search results (for example, Google search engine results) for any local/small-scale business.
Suppose, a restaurant operating on the Sohna Road has invested significant efforts in optimizing its local SEO. When someone living in the nearby neighbourhood searches for a good restaurant in a search engine, (for instance, Google) by typing “Best restaurants nearby” or “Best restaurants near me”, will find this restaurant name on the top of the search results. He will immediately drive to this restaurant and order food. As a result, the restaurant will get a new customer, who not only increases sales at once but might return to the restaurant with more orders or else refers to its name to his family/friends.
Why is Local SEO important?
Now, as we clearly understood what is Local SEO, let’s try to analyse its significance in increasing your sales figures: According to many prominent marketing researches published and released in recent years,
• Majority of the people who carried out a local search for any specific product or service went to a physical location to buy it on the same day
• Most of the people initially look for a locally available product or service before buying it through an online platform
• A large number of people searches online for finding out the address or the geographical location of a local business
• The greater majority of people who looking for a physical location carry out a local search online to verify the address
With the above-mentioned insights, we can easily conclude that an effective Local SEO is a must for improving the number of sales orders as well as sales revenue.
Which businesses require Local SEO?
The prominent businesses associated with legal consultancy, medical assistance, restaurants, and utility services (plumbing and electrical) are the prime beneficiaries of Local SEO. For instance, when, someone searches for “doctors near me” in Gurgaon through Google, they will find a list of doctors serving in and around Gurgaon. Also, Google will display the name of a doctor on the top of this list who opted for Local SEO and further provide the contact information. It will be easy for a person/patient to get connected with this doctor in an emergency medical situation.
Likewise, when a person encounters an issue involving plumbing, he usually searches on Google by typing “plumber near me” rather than visiting a close-by shop supplying plumbing/sanitary accessories to ask for any plumber. Google also provides a list of plumbers along with contact details and reviews. As the name of a plumber with good Local SEO ranking will be shown on the top of the search results, most people able to contact him immediately to get the required service. In both cases, a strong Local SEO helped the persons associated with the local businesses to improve their customer base.
Read More: - 12 Reasons why you require SEO
Local SEO Services in Gurgaon
Many firms in Gurgaon provide an effective Local SEO plan for operating in and around the city at reasonable prices. Among them, our digital marketing firm, 88Gravity grabs the prominent position with its high-quality and result-oriented SEO strategies. So, contact us at the earliest for best digital marketing agency in gurgaon to promote your products and services locally. Helps the local people in getting what they want at the right time!!!